Events Management - Robert Harris, Julian McDonnell, Glenn A. J. Bowdin, William O'Toole, Leo Jago, Johnny Allen

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been... Zobrazit více